I had the intention of spending a couple of hours today tidying up my Stratford-upon-Avon Business Directory today, but as I started I decided to break it up a bit, and created a general Stratford-upon-Avon Directory where my business directory, was and moved the business direcory to a new page.
I also added new sections for guest houses, estate agents, restaurants and hotels, added a number of useful local links and also links to nearby locations.
With the credit crunch taking more effect and recession looming, many small businesses who have never had to advertise before are suddenly in the position of having to find cheap advertising.
This is especialy true for tradesmen like; bricklayers, carpenters, plumbers, electricians etc. where as in recent years they have had work coming out of their ears and have had no need to advertise, all of a sudden the work has dried up and advertising is looking like the way to get what little work is out there.
The smarter amongst these tradesmen have soon realised that cheap online advertising could be their lifeline as long as it is cost effective and provides a good return of investment.
Some are suckered in to paying extortionate prices for adverts using the old fashioned models, others are leeched upon by the many online marketing/ advertising companies that appear everywhere now, and some take the smart option of researching first and only taking out cost effective advertising which soon pays for itself.
One such form of cheap, cost effective advertising is that provided by the UK Small Business Directory. Owned and run by just one person, you won’t be ripped of by unscrupulous commission led sales staff and you won’t be hassled to upgrade your listing to something you don’t want.
I finally got around to tidying up my portable wheelchair ramps website today and also added a range of lightweight ramps from what may be a new supplier.
I have been speaking to this new supplier for at least 18 months and kept promising I would give their ramps ago, but until this weekend just hadn’t found the time.
The reason I found the time today was primarily because earlier in the week they sent me a nice info pack, an up to date trade price list, but more important than anything else, they sent me a disc of nice images of portable wheelchair ramps for me to use.
It always makes things a lot easier when supliers provide nice images, and often just gives me the spur to do things that I have been putting off.
I tidied up my win a supercar site tonight and featured what to me is one of the nicest cars Best of the Best have offered as a prize, the 420bhp 190mph beast, the Audi R8.
Not only can you win this beauty, you also receive £6,000.00 to insure it, service it, and keep it on the road plus AN EXTRA £20,000.00 ON TOP TOO.
This post reminded me of the number 1 rule of search engine optimisation;
Check spellings are correct 
( (especially in anchor text)
When my old sim64 site was doing well I used to have 3 or 4 pages on it about Stairlifts The pages themselves were never very nice, and because I never added a statcounter to the pages I don’t really know if they received many visitors.
With this in mind, I quickly set one page up on UKSBD and this time added a counter to access whether it is worth putting more effort in to the pages.
Who is the Masked SEO ?
You’ve got to fight for high rankings
With all the tricks you know
It’s right to fight for high rankings
To live life fast not slow.
As long as our sites hit the top
Then no one can do more
Back link building must not stop
Or else we drop to four.
And we should never count the cost
Or worry that we’ll drop
It’s better to have fought and lost
Than to be a PPC flop.
There will always be another phrase
If google local takes your place
Keyword research for a couple of days
Then get back in the race.
You’ve got to fight for SEO
For all that you believe
It’s right to fight for SEO
To live the way we please
As long as we have done our best
Then no one can do more
And life and love and happiness
Are well worth fighting for
They’re well worth fighting for.
I set up my West Midlands business directory page earlier today and included some information about a company that provides PR & Marketing Services in the West Midlands.
The West Midlands has always been a tricky area when setting up listings, as a lot of people would rather be in a Birmingham category rather than a West Midlands category, I think this must one of the reasons why I never initialy had a West Midlands page and why I had to create a new one.
One of my directory sites is getting close to having 50,000 listings in it and each listing has its own unique page. To enable the search engine spiders to reach the individual pages better I have set up links to every single page, bur because there are so many pages, I have had to create numerous different pages to do this.
I know the search engines say to keep the number of links on a page down to about 100, but had I done this, it would have meant creating 500 pages. Instead of doing this, I decided to create 100 pages with 500 links on each page
It’s not an ideal way of doing things, but with big sites like this I find multiple sitemaps is the best way of doing things.
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Before I started building dynamic pages using a database I used to just build static HTML pages and created numerous different county pages like these,
Lincolnshire Business Directory
Warwickshire Business Directory
etc. etc.
Unfortunately though, I never got around to building pages for the Scottish or Welsh counties, which is a bit ackward when calling yourself a UK Business Directory.
With this in mind I started building some new pages this morning for South Wales and especialy the Vale of Glamorgan, I started of with a Glamorgan Business Directory and then found a county map of South Wales and started building other directories for surrounding Welsh counties.
So far I hace built the following,
and will be adding to these over the coming days.
A new SEO code of practice announced by NRAC looks set to set new standards in the Search engine optimisation industry.
With an ever increasing number of companies claiming to specialise in search engine optimisation, the uninitiated client can find it almost impossible to know a good SEO from a bad one.
The results of paying for the services of a bad, or unethical SEO can be disastrous for small business owners, and can sometimes result in their website being penalised, or even removed from search engines.
The new NRAC SEO Code of Practice solves the problem small business owners have of choosIng an SEO and gives them the security of knowing their SEO is using ethical methods and are working within guidelines laid down by the major search engines.
To find out more about the code of practice please contact tj@nrac.co.uk
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