With the credit crunch taking more effect and recession looming, many small businesses who have never had to advertise before are suddenly in the position of having to find cheap advertising.

This is especialy true for tradesmen like; bricklayers, carpenters, plumbers, electricians etc. where as in recent years they have had work coming out of their ears and have had no need to advertise, all of a sudden the work has dried up and advertising is looking like the way to get what little work is out there.

The smarter amongst these tradesmen have soon realised that cheap online advertising could be their lifeline as long as it is cost effective and provides a good return of investment.

Some are suckered in to paying extortionate prices for adverts using the old fashioned models, others are leeched upon by the many online marketing/ advertising companies that appear everywhere now, and some take the smart option of researching first and only taking out cost effective advertising which soon pays for itself.

One such form of cheap, cost effective advertising is that provided by the UK Small Business Directory. Owned and run by just one person, you won’t be ripped of by unscrupulous commission led sales staff and you won’t be hassled to upgrade your listing to something you don’t want.

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