If you want to attract a large number of visitors to a specific site simply add an events section.

Base the content around an event you know will happen and that lots of people are interested in, optimise the page for the rellevant phrase, and time it so your site ranks high in the main search engines results and also in the blog search on the days leading up to the event.

Aperfect example of this is  my Christmas Message 2008 page, and my main Queens Christmas Speech page.