DoubleClick ignoring Google Adwords TOS
Now that DoubleClick is a google owned company does it mean they no longer have to comply with the Google Adwords TOS (terms of service)?
I had some adwords ads showing on one of my sites this morning which I didn’t like, so checked the display URL and added it to my competitive filter. A few hours later the ads were still showing so I decided to investigate further. I right clicked the ad, copied the source and pasted it in to Notepad to discover that the ad URL was completely different to the displayed URL, and was in fact going via clickserve.uk.dartsearch.net part of the DoubleClick network.
Now according to the Adwords TOS, the display url must be the same as the ad URL which enables us to know who to add to our competitive filters. If Doubleclick are allowed to do what they are doing it means we can know longer block individual ads without having to put dartsearch.net in our competitive filters, which could in turn block legitimate ads.
If DoubleClick are allowed to get away with things like this it akes a complete mockery of the AdSense competitive ad filter.
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