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	<title>NRAC Niche Marketing</title>
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	<link>http://www.nrac.co.uk/directory</link>
	<description>Chasing the longtail</description>
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		<title>SEO Tips Engagement and Interaction</title>
		<link>http://www.nrac.co.uk/directory/seo-tips-engagement-and-interaction/</link>
		<comments>http://www.nrac.co.uk/directory/seo-tips-engagement-and-interaction/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 16:13:18 +0000</pubDate>
		<dc:creator>T.J.</dc:creator>
				<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.nrac.co.uk/directory/?p=888</guid>
		<description><![CDATA[Engagement and Interaction seem to be the buzz words at the moment as Google+ usage continues to grow at an astounding rate. With this in mind we have updated the Top 10 SEO Tips section on V1 SEO to reflect the &#8230; <a href="http://www.nrac.co.uk/directory/seo-tips-engagement-and-interaction/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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<p>Engagement and Interaction seem to be the buzz words at the moment as Google+ usage continues to grow at an astounding rate.</p>
<p>With this in mind we have updated the <a href="http://www.v1seo.co.uk/11/seo-tips/">Top 10 SEO Tips</a> section on V1 SEO to reflect the way Google has entered in to social networking with such a gusto</p>
<p>Wwe have also added sections providing <a href="http://www.v1seo.co.uk/gplus-optimisation.php">Google+ Optimisation Tips</a> and <a href="http://www.v1seo.co.uk/gpo.php">Profiles Optimisation</a> advice.</p>
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<a class="gpaw-info" href="http://www.v1seo.co.uk/11/v1-seo-google-feed-widget/" target="_blank">V1 SEO</a>
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		<item>
		<title>Google Self-Driving Car</title>
		<link>http://www.nrac.co.uk/directory/google-self-driving-car/</link>
		<comments>http://www.nrac.co.uk/directory/google-self-driving-car/#comments</comments>
		<pubDate>Sun, 22 Jan 2012 22:32:07 +0000</pubDate>
		<dc:creator>T.J.</dc:creator>
				<category><![CDATA[Waffling]]></category>

		<guid isPermaLink="false">http://www.nrac.co.uk/directory/?p=886</guid>
		<description><![CDATA[Look no hands.]]></description>
			<content:encoded><![CDATA[<p>Look no hands.</p>
<p><img class="alignnone" src="http://www.nrac.co.uk/self-driving.jpg" alt="Photo of Google Self Driving Car with Eric, Larry and Sergey" width="540" height="387" /></p>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>WordPress Blackout Against SOPA</title>
		<link>http://www.nrac.co.uk/directory/wordpress-blackout-against-sopa/</link>
		<comments>http://www.nrac.co.uk/directory/wordpress-blackout-against-sopa/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 17:06:14 +0000</pubDate>
		<dc:creator>T.J.</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.nrac.co.uk/directory/?p=883</guid>
		<description><![CDATA[Full instuctions and times coming soon &#8211; WordPress Blackout Against SOPA January 18th 2012 WordPress Blackout Day Against SOPA]]></description>
			<content:encoded><![CDATA[<p>Full instuctions and times coming soon &#8211; <a href="http://www.v1seo.co.uk/11/will-wordpress-blackout-against-sopa/">WordPress Blackout Against SOPA</a></p>
<p>January 18th 2012 WordPress Blackout Day Against SOPA </p>
]]></content:encoded>
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		<item>
		<title>Total Butler Oil Central Heating Oil : Butler Fuels &#8211; A GB Oils brand</title>
		<link>http://www.nrac.co.uk/directory/0312081720/</link>
		<comments>http://www.nrac.co.uk/directory/0312081720/#comments</comments>
		<pubDate>Fri, 13 Jan 2012 17:59:45 +0000</pubDate>
		<dc:creator>T.J.</dc:creator>
				<category><![CDATA[Waffling]]></category>
		<category><![CDATA[heating oil]]></category>
		<category><![CDATA[oil costs]]></category>
		<category><![CDATA[Total Butler]]></category>

		<guid isPermaLink="false">http://www.nrac.co.uk/directory/?p=328</guid>
		<description><![CDATA[If you are a regular customer of Total Butler for domestic heating oil this might interest you and save you a lot of money. Butler Fuels Limited, part of the GB Oils / DCC Group &#8211; Previously known as Total &#8230; <a href="http://www.nrac.co.uk/directory/0312081720/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p align="left">If you are a regular customer of Total Butler for domestic heating oil this might interest you and save you a lot of money.</p>
<p align="left"><strong>Butler Fuels Limited, part of the GB Oils / DCC Group &#8211; Previously known as Total Butler.</strong></p>
<p><strong>Initial post about sales staff discounting prices </strong>(made on 3rd December 2008)</p>
<p>I have been a regular customer of Total Butler (Butler Fuels) for over 10 years now and have always had my central heating oil delivered by them and in all that time I have always paid my bill as soon as it arrived and never queried anything.</p>
<p>Last week I phoned Total Butler to order my oil as usual and out of interest asked how much it was now? The reply I got was 48p a litre, I said &#8220;Is that the best you can do&#8221; and it immediately came down to 44p a litre. Deciding to push it a bit further I said &#8220;surely you can do better that that&#8221; the guy on the end of the line went away for less than 20 seconds and came back with a price of 40p a litre.</p>
<p>Basically, for the sake of less than a minute asking about the price (only slightly haggling) I got nearly a 20% reduction of my £500 heating bill.</p>
<p>You may think I am happy with this, but no, I am livid. What it shows is that because I have been a regular loyal customer, never queried the price before, I have probably been paying a 20% premium for the last 10 years.</p>
<p>So if you get your oil delivered from Total Butler, have been a regular customer for a yew years and would like to save 20% of your heating costs, don&#8217;t just pay the initial oil price they tell you, ask if they can do any better, haggle more and see what happens.</p>
<p><strong>If anyone has any views on Total Butler oil prices please comment below.</strong></p>
<p><strong>Update 13th January 2012 &#8211; Total Butler Name Change</strong></p>
<p>Total Butler are now known as Butler Fuels Limited, part of the GB Oils / DCC Group &#8211; Registered in Jersey with the company number 108474</p>
<p>Contact Butler Fuels: Local team &#8211; 08457 240 241 (local rate)</p>
<p>Contact Butler Fuels: Head Office (Cheltenham) - 01242 222 999</p>
<p>Contact Butler Fuels: Customer Care - 08457 346 222 (option 2)</p>
<p><strong>Update 5th October 2010</strong></p>
<p>I have just received the following correspondence from a Total representative which they have asked me to publish, hopefully this is a sign that they are listening to customers feedback.</p>
<p>&#8220;At TOTAL BUTLER we always aim to provide a safe, easy and reliable service. If for any reason this is not your experience, please let me know so that I can help to resolve any issues you might have.</p>
<p>Please contact me, Claire Woolham, at TOTAL BUTLER Head Office on the dedicated helpline 01242 229442 or <a href="mailto:rm.marketing-totalbutler@totalbutler.co.uk">rm.marketing-totalbutler@totalbutler.co.uk</a><br />
Thank you&#8221;</p>
<hr />
<p><strong>Update 15th January 2010</strong></p>
<p>As can be seen by all the recent comments at the bottom of this page, not only are there a number of complaints about the pricing policy of Total Butler there are also a number of complaints about communications and the fact customers are apparently given misinformation about delivery times.</p>
<p>We cannot blame Total Butler for the weather conditions, but surely we can expect the sales and call centre staff to communicate with their own drivers and not promise deliveries unless they are possible?</p>
<hr />
<p><strong>Update 14th February 2009</strong></p>
<p>Since writing my initial post the number of comments has obviously revealed that a lot of people are not happy with what appears to be a new telephone ordering system Total Butler have recently bought in.</p>
<p>I was surprised when I ordered my last top up not to speak to my usual local office, but didn&#8217;t really think anything of it at the time. I now understand that Total may have changed the system of ordering on the phone? (confrirmation would be appreciated)</p>
<hr />
<p>This post receives regular visits from users using  an IP from <strong>par.totalfinaelf.net</strong> if anyone from Total would like to leave a reply to these comments I will be happy to publish it here. <a href="mailto:tj@nrac.co.uk">tj@nrac.co.uk</a></p>
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		<slash:comments>175</slash:comments>
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		<item>
		<title>John Lewis Christmas Advert 2011 Please, Please, Please Let Me Get What I Want</title>
		<link>http://www.nrac.co.uk/directory/john-lewis-christmas-advert-2011/</link>
		<comments>http://www.nrac.co.uk/directory/john-lewis-christmas-advert-2011/#comments</comments>
		<pubDate>Wed, 09 Nov 2011 22:22:33 +0000</pubDate>
		<dc:creator>T.J.</dc:creator>
				<category><![CDATA[Waffling]]></category>

		<guid isPermaLink="false">http://www.nrac.co.uk/directory/?p=855</guid>
		<description><![CDATA[The 2011 John Lewis Christmas Advert features Please, Please, Please Let Me Get What I Want by The Smiths Apparently this years John Lewis Christmas advert features Slow Moving Millie performing an old The Smiths classic Please, Please, Please Let Me &#8230; <a href="http://www.nrac.co.uk/directory/john-lewis-christmas-advert-2011/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>The 2011 John Lewis Christmas Advert features Please, Please, Please Let Me Get What I Want by The Smiths</p>
<p>Apparently this years John Lewis Christmas advert features Slow Moving Millie performing an old The Smiths classic Please, Please, Please Let Me Get What I Want.</p>
<p>More info here – <a href="http://www.v1seo.co.uk/11/john-lewis-christmas-advert-2011/">John Lewis Christmas Advert 2011</a></p>
<p><strong>Update: Slow Moving Millie Version Please, Please, Please Let Me Get What I Want</strong></p>
<p>You can now see the full Slow Moving Millie Version, read more information and comment on it here &#8211; <a href="http://www.v1seo.co.uk/11/who-is-singing-in-the-john-lewis-christmas-advert-2011/">Slow Moving Millie Version of Please, Please, Please Let Me Get What I Want</a></p>
<p><HR /></p>
<p><a href="http://www.awin1.com/cread.php?s=274276&amp;v=1203&amp;q=130427&amp;r=47485"><img src="http://www.awin1.com/cshow.php?s=274276&amp;v=1203&amp;q=130427&amp;r=47485" alt="" border="0" /></a></p>
<p>&nbsp;</p>
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		<item>
		<title>How Steep Should Wheelchair Ramps Be</title>
		<link>http://www.nrac.co.uk/directory/wheelchair-ramps/</link>
		<comments>http://www.nrac.co.uk/directory/wheelchair-ramps/#comments</comments>
		<pubDate>Tue, 08 Nov 2011 23:08:54 +0000</pubDate>
		<dc:creator>T.J.</dc:creator>
				<category><![CDATA[Waffling]]></category>

		<guid isPermaLink="false">http://www.nrac.co.uk/directory/?p=853</guid>
		<description><![CDATA[We updated our wheelchair ramps sites the other day to provide information about wheelchair ramp gradients and how steep wheelchair ramps should be. The CAE (Centre for Accessible Environments) say the maximum gradient for wheelchair ramps is 1:12, with the occasional &#8230; <a href="http://www.nrac.co.uk/directory/wheelchair-ramps/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>We updated our <a href="http://www.wheelchair-ramps.co.uk/">wheelchair ramps</a> sites the other day to provide information about wheelchair ramp gradients and how steep wheelchair ramps should be.</p>
<p>The CAE (Centre for Accessible Environments) say the maximum gradient for wheelchair ramps is 1:12, with the occasional exception in the case of short, steeper ramps when refitting existing buildings.</p>
<p>The gradient also depends on the going of the flight with longer goings requiring shallower gradients.</p>
<p>The maximun height a single ramp should climb before incorporating a landing/rest area is 500mm which should have a gradient no steeper than 1:20 as the height gets lowwer the ramp can become steeper on a sliding scale with a 330m height requiring a 1:15 gradient and a 150mm height requiring 1:12 gradient <a href="http://www.wheelchair-ramps.co.uk">wheelchair ramps</a></p>
<p>&nbsp;</p>
]]></content:encoded>
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		<item>
		<title>Special Business Listings in Business Directory</title>
		<link>http://www.nrac.co.uk/directory/special-business-listings-in-business-directory/</link>
		<comments>http://www.nrac.co.uk/directory/special-business-listings-in-business-directory/#comments</comments>
		<pubDate>Fri, 04 Nov 2011 09:17:48 +0000</pubDate>
		<dc:creator>T.J.</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.nrac.co.uk/directory/?p=851</guid>
		<description><![CDATA[The UK Small Business Directory will be 10 years old in December 2011 and to mark this occasion we have created a number of Special Upgraded Directory Listing Options to compliment the free directory listings we have been providing in &#8230; <a href="http://www.nrac.co.uk/directory/special-business-listings-in-business-directory/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>The <a href="http://www.uksmallbusinessdirectory.co.uk">UK Small Business Directory</a> will be 10 years old in December 2011 and to mark this occasion we have created a number of Special Upgraded Directory Listing Options to compliment the free directory listings we have been providing in the past decade.</p>
<p>The different upgraded directory listings are;</p>
<p><strong>Bronze Listings &#8211; £30.00</strong></p>
<p>Appears above Free listings in category pages, displays telephone number more prominently, includes a link to your website.</p>
<p><strong>Silver Listings &#8211; £50.00</strong></p>
<p>Appears above Free and Bronze listings in category pages, displays telephone number more prominently, includes a link to your website, other adverts are removed from the page.</p>
<p><strong>Gold Listings &#8211; £100.00</strong></p>
<p>Appears above Free, Bronze &amp; Silver listings in category pages, displays telephone number more prominently, includes a link to your website, other adverts are removed from the page, is colour coded to match your website, displays logos or images, and includes 2 extra deep links to your most important pages.</p>
<p>For further information visit &#8211; <a href="http://www.uksmallbusinessdirectory.co.uk/new-upgrades.asp">Special Upgraded Directory Listing Options</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Occupy Stratford : What Would Shakespeare Have Said</title>
		<link>http://www.nrac.co.uk/directory/occupy-stratford/</link>
		<comments>http://www.nrac.co.uk/directory/occupy-stratford/#comments</comments>
		<pubDate>Thu, 27 Oct 2011 16:01:39 +0000</pubDate>
		<dc:creator>T.J.</dc:creator>
				<category><![CDATA[Waffling]]></category>

		<guid isPermaLink="false">http://www.nrac.co.uk/directory/?p=848</guid>
		<description><![CDATA[After seeing all the tents outside St. Pauls Cathedral as part of the Occupy London Campaign I was all set to go and sit outside Stratford-upon-Avon LloydsTSB as part of the Occupy Stratford Campaign this morning. Unfortunately it was bit &#8230; <a href="http://www.nrac.co.uk/directory/occupy-stratford/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>After seeing all the tents outside St. Pauls Cathedral as part of the Occupy London Campaign I was all set to go and sit outside Stratford-upon-Avon LloydsTSB as part of the Occupy Stratford Campaign this morning.</p>
<p>Unfortunately it was bit cold and drizzly so I decided to go for a breakfast in Shipston instead.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>57 year old mom looks 27</title>
		<link>http://www.nrac.co.uk/directory/57-year-old-mom-looks-27/</link>
		<comments>http://www.nrac.co.uk/directory/57-year-old-mom-looks-27/#comments</comments>
		<pubDate>Sat, 22 Oct 2011 13:20:05 +0000</pubDate>
		<dc:creator>T.J.</dc:creator>
				<category><![CDATA[Waffling]]></category>

		<guid isPermaLink="false">http://www.nrac.co.uk/directory/?p=846</guid>
		<description><![CDATA[Before taking miracle anti wrinkle treatment After taking miracle anti wrinkle treatment]]></description>
			<content:encoded><![CDATA[<p><strong>Before taking miracle anti wrinkle treatment</strong></p>
<p><img class="alignnone" src="http://www.nrac.co.uk/jo-540.jpg" alt="57 year old mom looks 57" width="540" height="378" /></p>
<p><strong>After taking miracle anti wrinkle treatment</strong></p>
<p><img class="alignnone" src="http://www.nrac.co.uk/lu-540.jpg" alt="57 year old mom looks 27" width="540" height="378" /></p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>SEO Company Reveals Traffic Generation Tips</title>
		<link>http://www.nrac.co.uk/directory/seo-company-reveals-traffic-generation-tips/</link>
		<comments>http://www.nrac.co.uk/directory/seo-company-reveals-traffic-generation-tips/#comments</comments>
		<pubDate>Sat, 22 Oct 2011 12:35:10 +0000</pubDate>
		<dc:creator>T.J.</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.nrac.co.uk/directory/?p=844</guid>
		<description><![CDATA[UK SEO Company V1 SEO have just created a new section on their website called Traffic Generation Tips Interestingly, the first traffic generating tip goes against the common perception and tells people not to worry so much about Google Duplicate &#8230; <a href="http://www.nrac.co.uk/directory/seo-company-reveals-traffic-generation-tips/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>UK <a href="http://www.v1seo.co.uk/">SEO Company</a> V1 SEO have just created a new section on their website called <a href="http://www.v1seo.co.uk/11/category/traffic-generation-tips/">Traffic Generation Tips</a></p>
<p>Interestingly, the first traffic generating tip goes against the common perception and tells people not to worry so much about Google Duplicate content penalties and if you have well written quality articles to be less protective about them and get them syndicated and repeated in as many places as possible.</p>
<p>The post <a href="http://www.v1seo.co.uk/11/traffic-generation-tips/">Duplicate Content Bah Humbug</a> expains that it is better to have your quality article out there for as many people to see as possible rather than closely protected on your own site where only a handful of people may ever read it.</p>
<p>Many SEO&#8217;s will disagree, but sometimes the SEO forgets that traffic is more important than positions.</p>
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