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	<title>NRAC Niche Marketing</title>
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	<link>http://www.nrac.co.uk/directory</link>
	<description>Chasing the longtail</description>
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		<title>SEO Services Post Penguin : The Polar Bear Update</title>
		<link>http://www.nrac.co.uk/directory/seo-services-post-penguin-the-polar-bear-update/</link>
		<comments>http://www.nrac.co.uk/directory/seo-services-post-penguin-the-polar-bear-update/#comments</comments>
		<pubDate>Thu, 10 May 2012 19:01:55 +0000</pubDate>
		<dc:creator>T.J.</dc:creator>
				<category><![CDATA[Waffling]]></category>

		<guid isPermaLink="false">http://www.nrac.co.uk/directory/?p=910</guid>
		<description><![CDATA[Rumours is that the next Google update following the Panda Update and The Penguin Update will be called the Polar Bear Update Which leads to the question &#8211; Why don&#8217;t Polar Bears eat Penguins? To find the answer to this &#8230; <a href="http://www.nrac.co.uk/directory/seo-services-post-penguin-the-polar-bear-update/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>Rumours is that the next Google update following the Panda Update and The Penguin Update will be called the Polar Bear Update</p>
<p>Which leads to the question &#8211; <strong>Why don&#8217;t Polar Bears eat Penguins</strong>?</p>
<p>To find the answer to this intriguing question we went out on to the streets of Shipston-on-Stour with our clipboards in hand and asked random people why they thought polar bears don&#8217;t eat penguins.</p>
<p>The answers ranged from;</p>
<p>Penguins live in Antarctica, Polar Bears live in the Arctic Circle</p>
<p>Penguins are too slippery for polar bears to handle.</p>
<p>The smell of the fish repulses the polar bears</p>
<p>Penguins are a protected species</p>
<p>Penguins use flash mob tactics to frighten polar bears away</p>
<p>They can&#8217;t get them out the wrappers</p>
<p>Will it turn out to be true that the next big Google update will be called the Polar Bear Update? and if so, will it penalise sites that write silly stories and drop links in to <a href="http://www.sim64.co.uk/uk/seo-services/">SEO Services</a> pages somewhere in the post?</p>
<p>&nbsp;</p>
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		</item>
		<item>
		<title>Irma Hadzimuratovic was a little girl not a series of airlifts Wikipedia</title>
		<link>http://www.nrac.co.uk/directory/irma-hadzimuratovic-was-a-little-girl-not-a-series-of-airlifts-wikipedia/</link>
		<comments>http://www.nrac.co.uk/directory/irma-hadzimuratovic-was-a-little-girl-not-a-series-of-airlifts-wikipedia/#comments</comments>
		<pubDate>Tue, 10 Apr 2012 16:28:18 +0000</pubDate>
		<dc:creator>T.J.</dc:creator>
				<category><![CDATA[Waffling]]></category>

		<guid isPermaLink="false">http://www.nrac.co.uk/directory/?p=906</guid>
		<description><![CDATA[I&#8217;ve blogged about Irma Hadzimuratovic a few times over the years. Most people won&#8217;t remember her and this isn&#8217;t helped by the fact if you go to the Irma Hadzimuratovic page on Wikipedia you are automatically redirected to a page &#8230; <a href="http://www.nrac.co.uk/directory/irma-hadzimuratovic-was-a-little-girl-not-a-series-of-airlifts-wikipedia/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve blogged about <a href="http://www.v1seo.co.uk/11/little-irma-hadzimuratovic/">Irma Hadzimuratovic</a> a few times over the years.</p>
<p>Most people won&#8217;t remember her and this isn&#8217;t helped by the fact if you go to the Irma Hadzimuratovic page on Wikipedia you are automatically redirected to a page about Operation Irma.</p>
<p>I don&#8217;t know enough about Wikipedia to edit this, but please if any Wikipedians read this, break the redirect and set the page up properly, it is unbelievably disrespectful to a little girl who was just in the wrong place at the wrong time.</p>
]]></content:encoded>
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		<item>
		<title>Cherington Stourton Sutton Website Updated</title>
		<link>http://www.nrac.co.uk/directory/cherington-stourton-sutton-website-updated/</link>
		<comments>http://www.nrac.co.uk/directory/cherington-stourton-sutton-website-updated/#comments</comments>
		<pubDate>Mon, 20 Feb 2012 23:49:45 +0000</pubDate>
		<dc:creator>T.J.</dc:creator>
				<category><![CDATA[Waffling]]></category>

		<guid isPermaLink="false">http://www.nrac.co.uk/directory/?p=895</guid>
		<description><![CDATA[I went out for a walk round Cherington the other day to take some photos for the village website. Although it was a little dull I got a few nice pictures and cropped them down to use as rotating images &#8230; <a href="http://www.nrac.co.uk/directory/cherington-stourton-sutton-website-updated/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>I went out for a walk round <a href="http://www.cssvillages.co.uk/">Cherington</a> the other day to take some photos for the village website.</p>
<p>Although it was a little dull I got a few nice pictures and cropped them down to use as rotating images for the blogs header.</p>
<p>Quite happy with how it looked I decided to use a similar theme on NRAC and sim64 and as I was in Stratford displaying some <a href="http://www.wheelchair-ramps.co.uk">Wheelchair ramps</a> at the Shakespeare Centre, I decided to takes some photos of Shakespeares Birthplace.</p>
<p><a href="http://www.nrac.co.uk/directory/wp-content/birthplace.jpg"><img class="alignnone size-full wp-image-896" title="Shakespeares birthplace" src="http://www.nrac.co.uk/directory/wp-content/birthplace.jpg" alt="photo of Shakespeares" width="560" height="381" /></a></p>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEO Tips Engagement and Interaction</title>
		<link>http://www.nrac.co.uk/directory/seo-tips-engagement-and-interaction/</link>
		<comments>http://www.nrac.co.uk/directory/seo-tips-engagement-and-interaction/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 16:13:18 +0000</pubDate>
		<dc:creator>T.J.</dc:creator>
				<category><![CDATA[search engine optimisation]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.nrac.co.uk/directory/?p=888</guid>
		<description><![CDATA[Engagement and Interaction seem to be the buzz words at the moment as Google+ usage continues to grow at an astounding rate. With this in mind we have updated the Top 10 SEO Tips section on V1 SEO to reflect the &#8230; <a href="http://www.nrac.co.uk/directory/seo-tips-engagement-and-interaction/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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<p>Engagement and Interaction seem to be the buzz words at the moment as Google+ usage continues to grow at an astounding rate.</p>
<p>With this in mind we have updated the <a href="http://www.v1seo.co.uk/11/seo-tips/">Top 10 SEO Tips</a> section on V1 SEO to reflect the way Google has entered in to social networking with such a gusto</p>
<p>Wwe have also added sections providing <a href="http://www.v1seo.co.uk/gplus-optimisation.php">Google+ Optimisation Tips</a> and <a href="http://www.v1seo.co.uk/gpo.php">Profiles Optimisation</a> advice.</p>
<link href="http://www.v1seo.co.uk/widgets/blue-2.css" rel="stylesheet" type="text/css" />
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<div class="left540">
<div id="gpaw">
<a class="gpaw-info" href="http://www.v1seo.co.uk/11/v1-seo-google-feed-widget/" target="_blank">V1 SEO</a>
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</p></div>
<div class="clear"></div>
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		</item>
		<item>
		<title>Google Self-Driving Car</title>
		<link>http://www.nrac.co.uk/directory/google-self-driving-car/</link>
		<comments>http://www.nrac.co.uk/directory/google-self-driving-car/#comments</comments>
		<pubDate>Sun, 22 Jan 2012 22:32:07 +0000</pubDate>
		<dc:creator>T.J.</dc:creator>
				<category><![CDATA[Waffling]]></category>

		<guid isPermaLink="false">http://www.nrac.co.uk/directory/?p=886</guid>
		<description><![CDATA[Look no hands.]]></description>
			<content:encoded><![CDATA[<p>Look no hands.</p>
<p><img class="alignnone" src="http://www.nrac.co.uk/self-driving.jpg" alt="Photo of Google Self Driving Car with Eric, Larry and Sergey" width="540" height="387" /></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>WordPress Blackout Against SOPA</title>
		<link>http://www.nrac.co.uk/directory/wordpress-blackout-against-sopa/</link>
		<comments>http://www.nrac.co.uk/directory/wordpress-blackout-against-sopa/#comments</comments>
		<pubDate>Tue, 17 Jan 2012 17:06:14 +0000</pubDate>
		<dc:creator>T.J.</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.nrac.co.uk/directory/?p=883</guid>
		<description><![CDATA[Full instuctions and times coming soon &#8211; WordPress Blackout Against SOPA January 18th 2012 WordPress Blackout Day Against SOPA]]></description>
			<content:encoded><![CDATA[<p>Full instuctions and times coming soon &#8211; <a href="http://www.v1seo.co.uk/11/will-wordpress-blackout-against-sopa/">WordPress Blackout Against SOPA</a></p>
<p>January 18th 2012 WordPress Blackout Day Against SOPA </p>
]]></content:encoded>
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		<item>
		<title>Total Butler Oil Central Heating Oil : Butler Fuels &#8211; A GB Oils brand</title>
		<link>http://www.nrac.co.uk/directory/0312081720/</link>
		<comments>http://www.nrac.co.uk/directory/0312081720/#comments</comments>
		<pubDate>Fri, 13 Jan 2012 17:59:45 +0000</pubDate>
		<dc:creator>T.J.</dc:creator>
				<category><![CDATA[Waffling]]></category>
		<category><![CDATA[heating oil]]></category>
		<category><![CDATA[oil costs]]></category>
		<category><![CDATA[Total Butler]]></category>

		<guid isPermaLink="false">http://www.nrac.co.uk/directory/?p=328</guid>
		<description><![CDATA[If you are a regular customer of Total Butler for domestic heating oil this might interest you and save you a lot of money. Butler Fuels Limited, part of the GB Oils / DCC Group &#8211; Previously known as Total &#8230; <a href="http://www.nrac.co.uk/directory/0312081720/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p align="left">If you are a regular customer of Total Butler for domestic heating oil this might interest you and save you a lot of money.</p>
<p align="left"><strong>Butler Fuels Limited, part of the GB Oils / DCC Group &#8211; Previously known as Total Butler.</strong></p>
<p><strong>Initial post about sales staff discounting prices </strong>(made on 3rd December 2008)</p>
<p>I have been a regular customer of Total Butler (Butler Fuels) for over 10 years now and have always had my central heating oil delivered by them and in all that time I have always paid my bill as soon as it arrived and never queried anything.</p>
<p>Last week I phoned Total Butler to order my oil as usual and out of interest asked how much it was now? The reply I got was 48p a litre, I said &#8220;Is that the best you can do&#8221; and it immediately came down to 44p a litre. Deciding to push it a bit further I said &#8220;surely you can do better that that&#8221; the guy on the end of the line went away for less than 20 seconds and came back with a price of 40p a litre.</p>
<p>Basically, for the sake of less than a minute asking about the price (only slightly haggling) I got nearly a 20% reduction of my £500 heating bill.</p>
<p>You may think I am happy with this, but no, I am livid. What it shows is that because I have been a regular loyal customer, never queried the price before, I have probably been paying a 20% premium for the last 10 years.</p>
<p>So if you get your oil delivered from Total Butler, have been a regular customer for a yew years and would like to save 20% of your heating costs, don&#8217;t just pay the initial oil price they tell you, ask if they can do any better, haggle more and see what happens.</p>
<p><strong>If anyone has any views on Total Butler oil prices please comment below.</strong></p>
<p><strong>Update 13th January 2012 &#8211; Total Butler Name Change</strong></p>
<p>Total Butler are now known as Butler Fuels Limited, part of the GB Oils / DCC Group &#8211; Registered in Jersey with the company number 108474</p>
<p>Contact Butler Fuels: Local team &#8211; 08457 240 241 (local rate)</p>
<p>Contact Butler Fuels: Head Office (Cheltenham) - 01242 222 999</p>
<p>Contact Butler Fuels: Customer Care - 08457 346 222 (option 2)</p>
<p><strong>Update 5th October 2010 &#8211; Updated again 29/02/12 with new contact details</strong></p>
<p>I have just received the following correspondence from a Butler Fuels representative which they have asked me to publish, hopefully this is a sign that they are listening to customers feedback.</p>
<p>&#8220;At <strong>BUTLER FUELS</strong> we always aim to provide a safe, easy and reliable service. If for any reason this is not your experience, please let me know so that I can help to resolve any issues you might have.</p>
<p>Please contact me, Claire Woolham, at <strong>BUTLER FUELS</strong> Head Office on the dedicated helpline 01242 229442 or <a href="mailto:support@butlerfuels.co.uk">support@butlerfuels.co.uk</a></p>
<p>Thank you&#8221;</p>
<hr />
<p><strong>Update 15th January 2010</strong></p>
<p>As can be seen by all the recent comments at the bottom of this page, not only are there a number of complaints about the pricing policy of Total Butler there are also a number of complaints about communications and the fact customers are apparently given misinformation about delivery times.</p>
<p>We cannot blame Total Butler for the weather conditions, but surely we can expect the sales and call centre staff to communicate with their own drivers and not promise deliveries unless they are possible?</p>
<hr />
<p><strong>Update 14th February 2009</strong></p>
<p>Since writing my initial post the number of comments has obviously revealed that a lot of people are not happy with what appears to be a new telephone ordering system Total Butler have recently bought in.</p>
<p>I was surprised when I ordered my last top up not to speak to my usual local office, but didn&#8217;t really think anything of it at the time. I now understand that Total may have changed the system of ordering on the phone? (confrirmation would be appreciated)</p>
<hr />
<p>This post receives regular visits from users using  an IP from <strong>par.totalfinaelf.net</strong> if anyone from Total would like to leave a reply to these comments I will be happy to publish it here. <a href="mailto:tj@nrac.co.uk">tj@nrac.co.uk</a></p>
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		<title>John Lewis Christmas Advert 2011 Please, Please, Please Let Me Get What I Want</title>
		<link>http://www.nrac.co.uk/directory/john-lewis-christmas-advert-2011/</link>
		<comments>http://www.nrac.co.uk/directory/john-lewis-christmas-advert-2011/#comments</comments>
		<pubDate>Wed, 09 Nov 2011 22:22:33 +0000</pubDate>
		<dc:creator>T.J.</dc:creator>
				<category><![CDATA[Waffling]]></category>

		<guid isPermaLink="false">http://www.nrac.co.uk/directory/?p=855</guid>
		<description><![CDATA[The 2011 John Lewis Christmas Advert features Please, Please, Please Let Me Get What I Want by The Smiths Apparently this years John Lewis Christmas advert features Slow Moving Millie performing an old The Smiths classic Please, Please, Please Let Me &#8230; <a href="http://www.nrac.co.uk/directory/john-lewis-christmas-advert-2011/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>The 2011 John Lewis Christmas Advert features Please, Please, Please Let Me Get What I Want by The Smiths</p>
<p>Apparently this years John Lewis Christmas advert features Slow Moving Millie performing an old The Smiths classic Please, Please, Please Let Me Get What I Want.</p>
<p>More info here – <a href="http://www.v1seo.co.uk/11/john-lewis-christmas-advert-2011/">John Lewis Christmas Advert 2011</a></p>
<p><strong>Update: Slow Moving Millie Version Please, Please, Please Let Me Get What I Want</strong></p>
<p>You can now see the full Slow Moving Millie Version, read more information and comment on it here &#8211; <a href="http://www.v1seo.co.uk/11/who-is-singing-in-the-john-lewis-christmas-advert-2011/">Slow Moving Millie Version of Please, Please, Please Let Me Get What I Want</a></p>
<p><HR /></p>
<p><a href="http://www.awin1.com/cread.php?s=274276&amp;v=1203&amp;q=130427&amp;r=47485"><img src="http://www.awin1.com/cshow.php?s=274276&amp;v=1203&amp;q=130427&amp;r=47485" alt="" border="0" /></a></p>
<p>&nbsp;</p>
]]></content:encoded>
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		<item>
		<title>How Steep Should Wheelchair Ramps Be</title>
		<link>http://www.nrac.co.uk/directory/wheelchair-ramps/</link>
		<comments>http://www.nrac.co.uk/directory/wheelchair-ramps/#comments</comments>
		<pubDate>Tue, 08 Nov 2011 23:08:54 +0000</pubDate>
		<dc:creator>T.J.</dc:creator>
				<category><![CDATA[Waffling]]></category>

		<guid isPermaLink="false">http://www.nrac.co.uk/directory/?p=853</guid>
		<description><![CDATA[We updated our wheelchair ramps sites the other day to provide information about wheelchair ramp gradients and how steep wheelchair ramps should be. The CAE (Centre for Accessible Environments) say the maximum gradient for wheelchair ramps is 1:12, with the occasional &#8230; <a href="http://www.nrac.co.uk/directory/wheelchair-ramps/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>We updated our <a href="http://www.wheelchair-ramps.co.uk/">wheelchair ramps</a> sites the other day to provide information about wheelchair ramp gradients and how steep wheelchair ramps should be.</p>
<p>The CAE (Centre for Accessible Environments) say the maximum gradient for wheelchair ramps is 1:12, with the occasional exception in the case of short, steeper ramps when refitting existing buildings.</p>
<p>The gradient also depends on the going of the flight with longer goings requiring shallower gradients.</p>
<p>The maximun height a single ramp should climb before incorporating a landing/rest area is 500mm which should have a gradient no steeper than 1:20 as the height gets lowwer the ramp can become steeper on a sliding scale with a 330m height requiring a 1:15 gradient and a 150mm height requiring 1:12 gradient <a href="http://www.wheelchair-ramps.co.uk">wheelchair ramps</a></p>
<p>&nbsp;</p>
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		<item>
		<title>Special Business Listings in Business Directory</title>
		<link>http://www.nrac.co.uk/directory/special-business-listings-in-business-directory/</link>
		<comments>http://www.nrac.co.uk/directory/special-business-listings-in-business-directory/#comments</comments>
		<pubDate>Fri, 04 Nov 2011 09:17:48 +0000</pubDate>
		<dc:creator>T.J.</dc:creator>
				<category><![CDATA[Internet Marketing]]></category>

		<guid isPermaLink="false">http://www.nrac.co.uk/directory/?p=851</guid>
		<description><![CDATA[The UK Small Business Directory will be 10 years old in December 2011 and to mark this occasion we have created a number of Special Upgraded Directory Listing Options to compliment the free directory listings we have been providing in &#8230; <a href="http://www.nrac.co.uk/directory/special-business-listings-in-business-directory/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>The <a href="http://www.uksmallbusinessdirectory.co.uk">UK Small Business Directory</a> will be 10 years old in December 2011 and to mark this occasion we have created a number of Special Upgraded Directory Listing Options to compliment the free directory listings we have been providing in the past decade.</p>
<p>The different upgraded directory listings are;</p>
<p><strong>Bronze Listings &#8211; £30.00</strong></p>
<p>Appears above Free listings in category pages, displays telephone number more prominently, includes a link to your website.</p>
<p><strong>Silver Listings &#8211; £50.00</strong></p>
<p>Appears above Free and Bronze listings in category pages, displays telephone number more prominently, includes a link to your website, other adverts are removed from the page.</p>
<p><strong>Gold Listings &#8211; £100.00</strong></p>
<p>Appears above Free, Bronze &amp; Silver listings in category pages, displays telephone number more prominently, includes a link to your website, other adverts are removed from the page, is colour coded to match your website, displays logos or images, and includes 2 extra deep links to your most important pages.</p>
<p>For further information visit &#8211; <a href="http://www.uksmallbusinessdirectory.co.uk/new-upgrades.asp">Special Upgraded Directory Listing Options</a></p>
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